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Cultural guide to doing business in Dammam, Jeddah and Riyadh, Saudi Arabia

General etiquette

Attitudes and behaviour in the Kingdom of Saudi Arabia are as different from the Western way of doing things as almost anywhere in the world, so be prepared for a healthy measure of culture shock. This is a fundamentalist Islamic state, governed by the laws of Islam, which it's important to remember apply to visitors as well as locals. The possession of alcohol, pornography, narcotics and even pork could lead to arrest and imprisonment. More serious crimes attract even harsher punishment.

The segregation of the sexes must be taken equally seriously. This is a society where - with a few notable exceptions - men deal with the work side of life and women the home side. As a visiting businessman, you are unlikely to encounter Saudi women in either a business or a social context and a visiting businesswoman must be prepared to put current Western attitudes to gender issues completely on hold. It is still illegal, for example, for a woman to drive in the Kingdom. Nor may women travel alone. Any man who accompanies a woman in public should either be her husband or a close relative. Saudi women who wish to leave the country need written permission from a husband or father. Businesswomen must employ male agents to obtain the paperwork to start a business. And so on.

Dressing modestly is of course essential for both sexes.  Women should always cover bare arms, legs, shoulders and head. Only face, hands and feet should be visible and clothes should tend towards the baggy and concealing. Tight trousers and trouser suits should be avoided. Men should not wear shorts that come above the knee. 

Like other Arabs, Saudis take pride in their long-established traditions of hospitality and generosity. Your hosts will go to great lengths to make you feel welcome. If you are invited for a meal, you will not be expected to pay, though making a token offer is always acceptable.

A Saudi man will shake hands with every man present in a room, but never with a woman, unless she is a close relative, in which case he's more likely to kiss her. Visitors should follow suit and not expect cross-gender handshakes. Remember, you should always shake with the right hand, as the left is traditionally ‘unclean'.

People in general stand closer to each than they do in the West. A hand on the arm or shoulder may be used to emphasise a point. If things are going particularly well a Saudi man may even take another man's hand (though never a woman's). This is a sign of friendship and has absolutely no other connotation. In general, you should avoid pointing the soles of your feet at people, as this can be seen as offensive. The ‘thumbs up' gesture is also rude.

The standard greeting is Assalam alaikum (‘Peace be upon you') to which is replied Wa alaikum assalam (‘And upon you too be peace'). Visitors should wait for this reply before entering a room.

In conversation it's fine to be forthcoming though it's best to avoid talking about politics and religion. Try no to lose your temper as keeping ‘face' is a big consideration here.

Arab names follow a simple pattern. The given name is followed by bin or ibn (literally ‘from', but meaning ‘son of') followed by the given names of father and grandfather and then a family name preceded by al-, meaning ‘from the house of'. So Osman bin Sultan bin Ahmad al-Harithi means Osman son of Sultan grandson of Ahmad from the house of Harithi. Women, likewise, are defined by their male ancestors, separated by the connective bint or binti, meaning ‘daughter of'.

Titles such as Doctor, Professor (Ustadh) and Engineer (Mohandas) are always used. Shaikh (chief) should only be used with the first name. In all cases you address someone by their title and first name - Dr Osman. When you get on more familiar terms with a Saudi, you may use their kunya, whereby you refer to them as Abu (‘father of') followed by the name of their firstborn. So Abu Abdullah is a nice way to address your friend whose firstborn is called Abdullah.

Saudis generally entertain at home but are happy to accept a foreigner's invitation to a restaurant as part of Western custom. If eating with hands, the right must always be used, the left is unclean and should not be used even for offering a dish.

Business etiquette

Business dress is conservative, dark suit and tie or equivalent. Cards are essential and translating yours into Arabic on one side will go down well and make you stand out.  Personal relationships in this country are key so initial sessions are likely to be as much about getting to know you as about the business in hand. Allow plenty of time as meetings can be long; and don't be offended if they are interrupted by other visitors or phone calls; this is entirely normal and in no way reflects on you or the seriousness with which your proposals are being considered. Impromptu visits are often just as effective as scheduled appointments.

Bear in mind that until the discovery of oil, the Kingdom relied on skill in trading to prosper. In Saudi Arabia you are dealing with one of the oldest merchant cultures in the world, awash with expert bargainers, ready to discuss the price of almost anything except a postage stamp. Saudis are also skilled at using silence as a bargaining tool. Never be intimidated by a period of silence.

Many Saudis have been educated in the West (particularly the US), so will have a thorough grasp of Western ways and attitudes. Many executives have considerable international business experience.

Unusual business-related customs

The devout Muslims of Saudi Arabia pray five times a day. Should you come across an associate or counterpart mid-prayer, there is no need to be embarrassed. Back away politely and let them finish their devotions. Prayer times vary and are printed in the daily newspapers. Meetings scheduled for just after prayer times generally start punctually.

General business information

Businesses in the Kingdom generally open at nine in the morning, close for Dhuhr prayer just after midday, then open for half an hour again before closing for the afternoon. They then reopen between 5pm and 10pm, closing for two more prayer sessions, Maghrib (just after sunset) and Isha (an hour and a half after sunset). As the Muslim holy day is Friday, the business week runs from Saturday to Wednesday, with Thursday an optional working day (like our Saturday).

The religious holidays of Hajj and Ramadan should be taken into consideration when planning a business trip. The dates of both vary from year to year in the Western (Gregorian) calendar as the Hegira calendar works on a lunar basis, dated from the Prophet's emigration in 622 CE (subtract 622 years to get the AH date). There are two annual bank holidays in the Kingdom, one following Ramadan and the other after the Hajj.  Officially these are single days but in practice they extend to three days.

International dialling code: +966

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