25 June 2010
- 12 to 5 is the new 9 to 5!
- bargain fares for five hours only each month
Friday, 25 June 2010: Leading British airline British Midland International (bmi), has launched "bmifriday" - a new monthly promotion which starts today and will run on the last Friday of every month. Customers can get up to 42 per cent off selected fares for five hours only between 12 noon and 5pm.
bmi will offer substantial discounts on specific routes and these will be unveiled at 12pm each bmifriday. The destinations and fares will vary each month and the promotion will include a range of departure airports across the UK. Log on to flybmi.com from midday today for this month’s offers and be amongst the first to get a bargain this payday!
To celebrate the launch of bmifriday, the airline will be offering complimentary rickshaw rides from Edgware Road in London between 12pm-5pm today. So look out for the branded rickshaws and enjoy a free journey courtesy of bmi.
The airline is also giving everyone the chance to win a fantastic holiday to Berlin for ten people in partnership with Expedia, Fjord Hotels and Lindemanns Hotel. For a chance to win customers simply need to upload a video at youtube.com/flybmi showing how far they will go this bmifriday! In addition customers can get frequent updates on the promotion via Twitter by following @flybmi
Katherine Gershon, sales and marketing director, bmi, commented:
“We are delighted to be the first British airline to launch such an exciting and innovative promotion. The last Friday of the month is payday for most people so we know that customers will be in the mood to snap up a bargain flight to a range of great destinations.
“We look forward to offering fantastic discounts to customers every bmifriday.”
bmi has recently launched new routes from London Heathrow to Berlin and Vienna. bmi now flies five times daily to Berlin and twice daily to Vienna. bmi has also announced the addition of nearly 3,000 extra seats each week to the popular London Heathrow-Aberdeen service from 1st August 2010.
www.flybmi.com