Brand terms:
- Affiliates must NOT bid on the bmi brand name or any misspellings of the brand
- Affiliates must NOT display the bmi brand name alongside any generic terms
Example: Flybmi Flights - To avoid broad match issues please include restricted terms as negative keywords in all your PPC campaigns for bmi
Display URL:
- Affiliates must NOT use the bmi display URL for search engine ads
Example: www.flybmi.com - Affiliates must NOT use any Variations of the bmi display URL for search engine ads
Example: www.fly_bmi.com - Affiliates must NOT use any variations of the bmi display URL as a sub domain
Example: www.bmi.affiliate.co.uk - However, affiliates MAY include the bmi display URL in the sub folders of their own domains
Example: www.affiliate.co.uk/bmi
Ad Copy
Affiliates can use the merchant trade mark in their ad body text but not within their ad title unless permission has been granted.
PLEASE NOTE: Any affiliate found breaking these programme restrictions risks immediate suspension from the bmi programme, losing any commissions accrued.
Travel Agents and Travel Management Companies are excluded from the affiliate programme.
Sign up to the bmi affiliate programme here